MLM-The Home Business Of The 21st Century

MLM as a home business has been around in one format or another for the past couple of decades. It used to be synonymous with an over excited relative or friend inviting you round for a coffee. You walk in and their house has now turned into a storeroom full of the most ‘amazing’ products on the market. You sit down; sip your coffee, while the person you have known for years begins an evangelical homage to this amazing ‘x’ product.

Gladly things have moved on but starting a business at home through MLM still offers a relatively cheap entry into a vast market. But is MLM the right model for your home business?

Lets start with looking at the attributes that describe a MLM company suited to today’s home business.

1. The product should be consumable i.e. once you have a customer they should love the product so much they will provide repeat orders. This is one of the most important aspects of company selection. No matter what anyone tells you, one of the hardest and most expensive aspects of any business is finding new customers. So once you have them you will want to sell to them over and over again.

2. The product must have mass-market appeal. What’s the point of finding a great MLM home business company that sells Christmas cards in Gaelic? Now there is nothing wrong with the Gaelic language (I am half Irish myself) but a product that customers only want once a year in a little used language is not going to get you in profit very quickly.

3. Physical or digital product? With the ever-increasing popularity of the Internet there are more and more MLM companies offering home business solutions with digital products. One of the biggest benefits here is you don’t have to turn your house into a mini warehouse. The other major benefit is these types of products tend to have a global demand and they are simple to deliver in a digital format. Make sure if you go the digital route that the product is high quality.

4. Support, support, support. No matter what business you choose you are going to be overwhelmed with information in your first couple of months. Look for a sponsor who not only has a good track record of business building but find out who their sponsors are. Check you will get access to them before committing to anything. It doesn’t matter how great a company is, if you don’t get good support from day one you are going to struggle to make a real impact.

5. Finally any good MLM home business needs a fantastic compensation plan. Whether your marketing online, offline or both you need to be able to manage your cash flow with a good compensation plan. I personally like plans that pay weekly bonuses plus monthly residual payments as I can reinvest my weekly payments into my marketing budget whilst building a solid monthly residual income.

So is MLM the ideal home business for you…

John O'Driscoll

'The Master Of The Short Cut'

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